Following are some examples of my work for Caspar Health*, focusing primarily on printed materials. In addition to these, my role also involved creating illustrations, icons, newsletter designs, and social media banners. Each project reflects my commitment to delivering cohesive, impactful designs that align with Caspar's brand identity and marketing objectives.
*Caspar Health is a fast growing digital health care scale-up company that offers partner clinics recognized, effective and sustainable rehabilitation solutions based on a digital application.
As the sole Graphic Designer at Caspar Health from 2019 to 2023, I was responsible for the complete spectrum of print and digital design, including developing and maintaining the brand identity guidelines. Working closely with the marketing team, I managed projects independently, from conceptualization to execution, ensuring the designs aligned with the company’s vision. My role involved collaborating with cross-functional teams to translate their ideas into impactful campaigns across all marketing channels. During my tenure, client acquisition grew significantly, increasing from 29 to over 70 clinics by the end of 2023, reflecting the effectiveness of our visual and marketing strategies. Additionally, I oversaw the creation of various marketing materials, including brochures, digital content, and brand assets, ensuring consistency and high-quality design throughout.
*Caspar Health is a fast growing digital health care scale-up company that offers partner clinics recognized, effective and sustainable rehabilitation solutions based on a digital application.
As the sole Graphic Designer at Caspar Health from 2019 to 2023, I was responsible for the complete spectrum of print and digital design, including developing and maintaining the brand identity guidelines. Working closely with the marketing team, I managed projects independently, from conceptualization to execution, ensuring the designs aligned with the company’s vision. My role involved collaborating with cross-functional teams to translate their ideas into impactful campaigns across all marketing channels. During my tenure, client acquisition grew significantly, increasing from 29 to over 70 clinics by the end of 2023, reflecting the effectiveness of our visual and marketing strategies. Additionally, I oversaw the creation of various marketing materials, including brochures, digital content, and brand assets, ensuring consistency and high-quality design throughout.